Beauty Industry

NYX Partners With Gymnast Shilese Jones

This partnership expands the brand’s presence in women’s sports.

June 27, 2024

Assistant Editor

More beauty brands seem to be looking for gymnasts to partner with as brand ambassadors. Kiss just recruited gymnastics champion Suni Lee, K18 tapped Simone Biles, and now NYX Professional Makeup is partnering with gymnast Shilese Jones.

Jones will expand the brand’s presence in women’s sports. This is NYX’s first partnership with an individual athlete.

NYX will feature Jones in a social media content series, highlighting her day-to-day life including training and competitions. The partnership includes over 30 new billboards across Washington and Minnesota, to support Jones’ career.

Jones commented,

“NYX Professional Makeup has been a staple in my makeup bag for as long as I can remember, so I’ve always been excited about working with the brand. But what makes this partnership extra special is how NYX Professional Makeup is championing women athletes – showing off how fearless, strong, and fierce we are, and expressing ourselves with makeup only further adds to our power.”